Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?

Using Website Retargeting to remind visitors to purchase when they log into LinkedIn is a highly effective strategy for driving customers down the sales funnel. This approach leverages the power of targeted advertising, allowing Ally to re-engage potential customers who have previously expressed interest in her products by visiting specific pages on her website, but did not complete a purchase.

Website Retargeting works by using cookies placed on visitors' browsers, enabling personalized ads to show on LinkedIn after they leave the website. By reminding these users about the products they viewed or showed interest in, Ally can rekindle their interest and encourage them to return and complete their purchase. This technique takes advantage of the fact that users often require multiple touchpoints before committing to a purchasing decision, making it an effective tactic to drive conversions from previously engaged visitors.

The other options do provide value in different contexts; however, they do not directly target the specific issue of re-engaging visitors who have already demonstrated intent to purchase but left without completing the transaction. Optimizing website design can improve overall user experience, new product listings may attract fresh attention, and running discount promotions can create urgency, but none are as direct as retargeting in re-engaging those who have already engaged with the product page.