How can Raquel use her current audience to reach more potential clients?

Enabling Audience Expansion is an effective strategy for Raquel to reach more potential clients because this feature allows advertisers to extend their targeting audience beyond the original set, while still retaining the core characteristics identified in her current audience. By using Audience Expansion, Raquel can leverage LinkedIn’s algorithms to identify and include additional users who are similar to her existing audience, which broadens her reach and exposes her message to a larger group of potential customers who may have similar interests or professional attributes.

This approach is particularly beneficial as it doesn't require redesigning her ad visuals or significantly altering her campaign focus. It also enhances her ability to discover new business opportunities without simply increasing spending or modifying target demographics, as it will find users who organically align with her brand's messaging and objectives.