How does LinkedIn's algorithm impact posts made by users versus company pages?

The correct choice indicates that personal posts typically receive higher engagement and visibility on LinkedIn compared to those made by company pages. This phenomenon can be attributed to the algorithm used by LinkedIn, which is designed to prioritize content that generates more authentic interaction and engagement among users.

Personal posts often come across as more relatable and foster connection, prompting viewers to engage with them through likes, comments, and shares. This human element is crucial, as the algorithm favors content that spurs conversations and engagement between individuals, which is more common in personal interactions than in corporate communications.

In contrast, content posted on company pages may not always resonate as strongly with users. These posts often lean more towards promotional material or brand-focused messaging, which can be perceived as less engaging. This can lead to a lower volume of organic engagement, as users may not feel as compelled to interact with posts that are clearly marketing-driven.

The algorithm’s tendency to highlight posts that facilitate interaction plays a significant role in determining how visibility is allocated among user-generated and company-generated content, favoring the former for a more personalized experience on the platform.