How does 'Sponsored Content' differ from regular posts on LinkedIn?

Sponsored content is a form of paid advertising on LinkedIn that allows brands to promote their messages directly to a targeted audience. This is in contrast to regular posts, which are organic and reach only the connections or followers of the person or page that posted them. Sponsored content can be strategically placed to ensure it reaches users who may not already be in the brand's network, making it a valuable tool for increasing visibility and engagement beyond standard organic reach.

Using targeting options, marketers can select audiences based on specific criteria such as job title, industry, location, and other factors, making the promotional message more relevant and effective. This distinction highlights the main purpose of sponsored content — to enhance discovery and engagement with a brand while using LinkedIn’s advanced targeting capabilities to reach individuals who matter most to a company's goals.

The other options present different aspects that do not accurately describe sponsored content: it is not limited to profile feeds, cannot be created by just anyone without going through the paid advertising process, and generally has a different reach strategy rather than being characterized as having lower reach than organic posts.