How is the Maximum Delivery (Automated) Bid for a campaign determined?

The Maximum Delivery (Automated) Bid for a campaign is determined by optimizing the budget to focus on the selected campaign objective. This approach allows the campaign to allocate resources efficiently by considering the specific goals set, such as leads, conversions, or engagement. By aligning the bidding strategy with the campaign objective, LinkedIn can better ensure that the ads are shown to the right audience who is most likely to achieve those desired outcomes.

This method contrasts with simply setting a bid based on total budget, competitor bids, or past performance alone, as those factors do not take into full account the specific aims of the current campaign. Instead, the automated bid adjusts in real-time to meet the defined target, thereby maximizing the effectiveness of the budget relative to the stated objectives. This strategy is key in ensuring that advertisers can achieve their goals more effectively while potentially reaching a wider audience at a lower cost.