How long should Juan let his ads run before making optimizations, according to LinkedIn recommendations?

The recommendation to let ads run for at least a week before making optimizations is grounded in the need for sufficient data collection and analysis. When an ad campaign is first launched, it requires time to gather enough performance data that reflects how well the ads are performing across different audience segments and placements. By allowing the campaign to run for at least a week, Juan will have a clearer understanding of the ad’s effectiveness, engagement rates, and overall performance metrics.

This timeframe also accounts for variations in user behavior, which can fluctuate based on days of the week, times of day, and varying audience interactions. A week-long period provides a more stable dataset that reduces the noise from any anomalies or outlier performances, leading to better-informed decisions when it comes to making adjustments for optimization.

In contrast, shorter timeframes may not capture the full picture of how the ads are performing and can lead to premature conclusions and optimization actions that could hinder the overall effectiveness of the campaign.