If you wanted a choose-your-own-path experience in your ad, which ad format would you use?

The Conversation Ad format is designed specifically to create an interactive experience, allowing users to engage in a dialogue with the ad content. This format enables marketers to build personalized conversations, guiding users through a customized path based on their responses.

With Conversation Ads, brands can present multiple response options or questions, facilitating a choose-your-own-path experience where users can select how they would like to interact with the ad. This interactivity helps to capture attention and can lead to higher engagement rates, as users feel more involved in the process.

In contrast, the Carousel Image Ad, Video Ad, and Single Image Ad formats primarily focus on delivering a singular message or visual without the same level of interactivity that Conversation Ads provide. These other formats can effectively showcase products or tell a story, but they do not offer the same personalized choice structure that encourages deeper user interaction.