In addition to language and location, how many layers of targeting attributes does LinkedIn recommend to include in a campaign?

Including 2 to 3 layers of targeting attributes in a LinkedIn campaign allows advertisers to create a more refined and effective audience. This approach helps in reaching the most relevant users without making the audience too narrow.

By utilizing this recommended range of targeting layers, marketers can combine various attributes such as industry, job title, and seniority level, which enhances the ability to identify and engage with individuals who are more likely to be interested in the product or service being promoted. This layered targeting method strikes a balance between specificity and reach, ultimately leading to improved campaign performance and higher engagement rates.

In contrast, having fewer than 2 layers could result in a broad audience that may not be sufficiently aligned with the campaign goals, while adding too many layers, beyond 3, could overly restrict the audience, potentially missing out on valuable leads. Thus, 2 to 3 layers of targeting attributes provide an optimal structure for effective LinkedIn marketing campaigns.