In campaign reporting, what does Reach refer to?

Reach refers to the unique number of individuals who have been exposed to your advertisement at least once during a specific time period. This metric is crucial for understanding the breadth of your campaign’s exposure and how many distinct users have seen your ad. Unlike impressions, which count every instance an ad is displayed, including multiple views by the same person, reach focuses solely on unique viewers.

This distinction is important for marketers, as a high reach indicates a broader penetration of your message into your target audience. It helps in assessing how effectively a campaign is maximizing visibility and engaging with potential customers. In a landscape where understanding the audience is key, reach provides insights into the campaign’s effectiveness in garnering attention, setting the stage for deeper measurement of engagement and conversions.