In LinkedIn analytics, what metric indicates the percentage of people who engage with an ad after seeing it?

The desired metric that indicates the percentage of people who engage with an ad after seeing it is known as the Engagement Rate. This metric encompasses various forms of interaction, such as likes, shares, comments, and other actions users may take after viewing an advertisement. By measuring engagement, marketers can assess how compelling and relevant their content is to the audience, which is crucial for optimizing campaigns and enhancing brand awareness.

In contrast, other metrics like Click-Through Rate specifically focus on the percentage of users who click on an ad out of those who viewed it, which does not cover other forms of engagement. Impression Rate simply counts how many times the ad was displayed, regardless of user interaction. Conversion Rate indicates the percentage of users who completed a desired action, such as making a purchase, after engaging with an ad, but it is not directly focused on initial engagement after viewing the advertisement. Therefore, the Engagement Rate accurately reflects the breadth of user interaction with an ad following its exposure, making it the correct answer.