What can a Creative Manager role do in Campaign Manager?

A Creative Manager role in Campaign Manager is specifically focused on handling the creatives used in advertising campaigns. This includes editing existing creatives and adding new ones to the campaign. The primary responsibility is to ensure that all visual and textual elements of the ads are appropriate and effective for the target audience, which is crucial for the success of any advertising effort.

This role does not encompass creating new campaigns from scratch, analyzing metrics, or managing billing settings, as those tasks fall under different roles within the Campaign Manager environment. The focus on creatives is vital, as engaging and relevant creatives can significantly impact the performance of the campaign, making this role essential for driving high-quality ad content.