What can Sponsored Content on LinkedIn include?

Sponsored Content on LinkedIn includes paid ads that appear directly in users' feeds, making them a seamless part of the browsing experience on the platform. This format allows businesses to engage their target audience with content like articles, videos, and images that are designed to foster interaction and generate interest. By appearing in users' feeds, Sponsored Content not only increases visibility but also encourages sharing and engagement, helping brands reach a broader audience effectively.

Other options do not accurately reflect the nature of Sponsored Content. For example, website links only do not encapsulate the full range of creative formats that Sponsored Content can take. InMail messages refer to a different advertising method where messages are sent to users’ LinkedIn inboxes rather than appearing in feeds. Highlighted job positions relate to job postings on the platform, which is distinct from the promotional offerings of Sponsored Content. Therefore, the specific function of Sponsored Content is to serve as integrated advertisements within a user’s feed, making option B the most accurate choice.