What components typically make up LinkedIn "Text Ads"?

LinkedIn "Text Ads" are designed to be concise and direct, making them effective for capturing attention quickly within the platform. The correct components include a headline – which serves as the main attention-grabber – along with a short summary that provides additional context or details about what the ad is promoting. While images can enhance visual appeal and engagement, LinkedIn's Text Ads primarily focus on a succinct format that draws users in through compelling text rather than relying heavily on visual elements.

Options that suggest a long article and a video do not align with the brevity and straightforwardness of traditional Text Ads. Similarly, a combination of a headline, a budget, and a promotional discount does not reflect the essence of what constitutes a Text Ad, since budgeting and discounts are more related to ad management and strategy than the ad content itself. Lastly, surveys and feedback forms represent interactive content aimed at gathering user opinions and insights, which is distinct from the primary nature of a Text Ad focused on delivering a quick message or call to action.