What does 'CPM' stand for in the context of LinkedIn advertising?

In the context of LinkedIn advertising, CPM stands for "Cost Per Mille," which translates to "Cost Per Thousand Impressions." This metric is crucial for advertisers as it indicates the price they pay for every 1,000 times their advertisement is displayed to users, regardless of whether those users engage with the ad or not. By using CPM, advertisers can evaluate the effectiveness and cost-efficiency of their ad campaigns in reaching a large audience.

CPM allows for direct comparison between different advertising options and campaigns, enabling marketers to assess how much they are investing to gain visibility. This is especially relevant for brand awareness campaigns where the primary goal is to increase visibility rather than immediate engagement or clicks. Understanding CPM is integral for making informed budget decisions and optimizing ad spend effectively on the LinkedIn platform.