What does 'First-party data' refer to in LinkedIn marketing?

First-party data refers to information that a business gathers directly from its audience through various interactions. This can include data collected from website visits, online forms, customer transactions, and engagements on social media platforms. In the context of LinkedIn marketing, first-party data is invaluable as it reflects the behavior and preferences of the audience that has chosen to engage with the business, facilitating personalized marketing strategies and more effective targeting.

This type of data is considered the most reliable because it comes directly from the source, allowing businesses to build more meaningful relationships with their customers based on their preferences and interactions. First-party data can enhance marketing efforts by providing insights into customer interests and improving the overall customer experience.

The other choices present distinct types of data that do not align with the concept of first-party data. Data from third-party sources would be gathered by entities not directly involved with the interactions, public records are not influenced by direct consumer interactions with the business, and while data displayed on a business profile can provide insights, it isn't directly collected from interactions with the audience.