What does LinkedIn Sales Navigator primarily assist with?

LinkedIn Sales Navigator is designed specifically to enhance the ability of sales professionals to identify and nurture potential leads. The tool provides advanced search capabilities, insulative recommendations, and insights about prospects and accounts, enabling users to connect with individuals and opportunities that align with their sales goals. By leveraging LinkedIn’s extensive user base, Sales Navigator equips users with personalized lead suggestions, making it easier to reach out to key decision-makers and build meaningful relationships. This targeted approach not only streamlines the process of lead generation but also aids in understanding customer needs more effectively.

The focus of Sales Navigator is on finding and connecting with leads, making option B the correct choice in emphasizing how it supports sales professionals in building their networks and ultimately driving sales success.