What does "native advertising" refer to on LinkedIn?

Native advertising on LinkedIn refers to ads that seamlessly blend with the platform's aesthetics and user experience. This type of advertising is designed to appear as if it is part of the content that users are already engaging with, rather than standing out as a separate or disruptive element. By aligning the style and format of the ads with the surrounding content, native advertising enhances the likelihood of user engagement as it feels more organic to users.

This approach is particularly effective on platforms like LinkedIn, where professional content and discussions dominate. The more natural integration of ads helps in attracting the attention of users without causing friction in their browsing experience. Users may find these ads more relevant and engaging, which can lead to higher conversion rates compared to more overtly promotional formats. In contrast, the other options represent forms of advertising that either disrupt user experience, lack alignment with platform content, or apply to different modes of advertising entirely.