What does 'Sponsored Content' allow businesses to do on LinkedIn?

Sponsored Content is designed specifically for businesses to promote their posts directly within the LinkedIn feed. This feature allows companies to share their updates, articles, or other engaging content in a format that appears native to the platform, enhancing visibility and encouraging interactions from users in their professional network. By using Sponsored Content, businesses can reach a wider audience beyond just their existing followers, targeting specific demographics or professional groups based on various parameters such as job title, industry, and location.

In contrast, other options do not align with the capabilities of Sponsored Content. Options like displaying ads in email newsletters and creating only text-based ads refer to different advertising formats not associated with LinkedIn's Sponsored Content feature. Sending bulk messages to connections is not a function provided by LinkedIn for promoting content but rather falls outside the scope of how Sponsored Content is utilized to build brand awareness and engagement on the platform.