What does targeting by Job Function involve?

Targeting by Job Function is about identifying the specific roles of users within organizations. This approach allows marketers to tailor their messages and campaigns to reach individuals who hold particular job titles or functions, such as marketing managers, sales directors, or software engineers. By understanding the responsibilities and challenges associated with different job functions, companies can create more relevant content and offers that resonate with the target audience's needs.

This method is particularly effective on platforms like LinkedIn, where users often list their job titles and industries, making it easier to segment and target based on professional roles. This targeting strategy aims to connect with the right decision-makers or influencers within a company, thereby increasing the likelihood of engagement and conversion.