What is a benefit of using real images from your business in ads?

Using real images from your business in ads offers the significant benefit of appearing more genuine. Authentic photography that showcases your actual products, services, or team members can resonate strongly with your audience. This authenticity fosters trust and relatability, as potential customers can see the real people and environments behind the brand. When viewers can connect with the real aspects of a business, they often feel a stronger emotional connection, which can positively influence their purchasing decisions.

In contrast, while sourced images might be cheaper or require less editing, they may not convey the same level of authenticity and connection that real images provide. Professional-looking images can sometimes feel staged or inauthentic, potentially weakening the impact of the advertisement. Hence, using genuine images is more effective in building trust and attracting attention, making it a valuable strategy in advertising.