What is a “Call to Action” (CTA) in LinkedIn ads?

A "Call to Action" (CTA) in LinkedIn ads refers to an element designed to prompt users to take a specific action, such as visiting a website, signing up for a newsletter, or downloading a resource. The inclusion of a CTA is essential because it guides the audience on what to do next after viewing the advertisement, making it a critical component of effective advertising strategy.

By clearly instructing users on the desired next step, a well-crafted CTA can significantly enhance engagement and conversion rates. This could include actionable phrases like “Learn More,” “Sign Up Today,” or “Download Now,” which invoke immediate action and are strategically placed to attract the audience's attention.

The other options, while related to the components of LinkedIn ads, do not encapsulate the primary purpose of a CTA. Displaying a company logo contributes to brand recognition, autoplaying videos enhances user experience, and performance statistics offer insights into how an ad is doing, but none of these elements directly serve to prompt immediate user action in the way that a CTA does.