What is a recommended optimization for Laura's ad campaign with high engagement but low registration numbers?

The recommended optimization of checking the offer landing page is crucial in this scenario where Laura's ad campaign is receiving high engagement but resulting in low registration numbers. High engagement typically indicates that the audience is interested in the ad content, which means that the messaging and creative aspects may be effective. However, if the conversion isn't occurring at the landing page level, it suggests that the landing page itself might not be effectively designed to facilitate user registration.

This can manifest in various ways, such as the landing page not clearly conveying the value proposition, having a confusing layout, long load times, or not being mobile-friendly. By evaluating and optimizing the landing page, Laura can enhance the user experience, address any potential barriers to registration, and ultimately increase the conversion rate.

Increasing the ad budget, switching to video ads, or targeting a broader audience may not directly address why visitors are not registering after engaging with the ad. These strategies could drive more traffic or alter the ad format, but they won't resolve potential issues at the conversion point unless the landing page itself is optimized.