What is an ideal frequency for companies to post on LinkedIn for optimal engagement?

Posting several times a week or at least monthly on LinkedIn is considered ideal for maintaining optimal engagement. This frequency strikes a balance between staying relevant in the minds of your audience and avoiding over-saturation of content. Regularly sharing updates allows companies to nurture relationships with their followers, keep their brand top of mind, and maintain an active presence in the LinkedIn community.

Engaging with followers multiple times a week also provides opportunities for interaction and feedback, which are crucial for building a community around your brand. This approach helps to establish thought leadership and showcases the company’s expertise and insights, encouraging more interaction and engagement with posts.

Posting once a month or only twice a year may not be frequent enough to engage a growing audience or to keep pace with industry trends and conversations. Such infrequency could lead to decreased visibility and engagement as followers may forget about the brand or may not see posts due to the platform's algorithm prioritizing more active profiles.