What is one advantage of using visuals in LinkedIn ads?

Using visuals in LinkedIn ads significantly boosts user engagement and click-through rates. This is primarily because visuals capture the audience's attention more effectively than text alone. People are more likely to stop scrolling when they see an eye-catching image or video, and this initial attention can lead to higher interaction with the advertisement.

Visual content can create a more compelling narrative, evoke emotions, and can illustrate complex ideas quickly and effectively. This engagement is crucial in a crowded platform like LinkedIn, where numerous ads compete for users' focus. The enhanced visibility and attractiveness provided by visuals ultimately lead to improved performance metrics for the advertisement.

Other options suggest distractions or inefficacy, which contradict the benefits established in research regarding visual communication. While cost considerations and production quality are important, they aren't the primary reasons visuals are effective in driving engagement and click-through rates.