What is one benefit of using Audience Expansion in a campaign?

Using Audience Expansion in a campaign allows marketers to reach a wider audience beyond their initial target demographic. This feature leverages algorithmic capabilities to identify new potential customers who share similar characteristics or behaviors with the existing audience. By broadening the campaign's reach, businesses can tap into new markets, discover untapped segments, and ultimately enhance their advertising effectiveness.

In contrast, limiting exposure to niche audiences and only targeting existing connections would restrict the campaign's potential for growth and customer acquisition. Decreasing ad visibility would be counterproductive to achieving wider engagement, and limiting engagement to niche audiences would minimize the effectiveness of outreach efforts. Thus, the ability to reach a broader audience stands out as a distinct advantage of Audience Expansion.