What is the advantage of using LinkedIn's audience network?

The advantage of using LinkedIn's audience network is that it extends the reach beyond LinkedIn to third-party websites. This feature allows advertisers to engage their target audience in a broader context, reaching them where they are active across various online environments outside of LinkedIn. By incorporating third-party sites into an ad campaign, businesses can increase visibility, drive more traffic to their offers, and ultimately enhance their brand presence. This capability enables organizations to connect with potential customers who may not regularly visit LinkedIn but are still within the target demographic, thereby maximizing ad performance and effectiveness.

The other options do not provide the same level of flexibility and audience engagement. Limiting ad reach to LinkedIn only restricts potential customers, while lower rates might not necessarily enhance campaign effectiveness. Focusing solely on mobile devices excludes a significant portion of users who access content via desktop or other methods, which could limit the scope and impact of advertising campaigns.