What is the “Content Suggestions” tool in LinkedIn Marketing Solutions used for?

The “Content Suggestions” tool in LinkedIn Marketing Solutions is designed to help marketers and content creators identify trending topics and articles that are relevant to their target audience. This feature aggregates and curates content based on the interests and industry trends of your audience, providing insights into what is currently engaging users on LinkedIn. By leveraging this tool, marketers can create and share timely and relevant content that resonates with their audience, ultimately boosting engagement and fostering connections within their professional networks.

Utilizing the Content Suggestions tool allows marketers to stay ahead of the curve by tailoring their content strategy to align with real-time trends, positioning themselves as thought leaders in their respective fields. It serves as a valuable resource for enhancing content calendars and ensuring that the information shared is pertinent and impactful.

Scheduling posts in advance focuses more on content management rather than content discovery. While generating ads automatically can streamline advertising efforts, it doesn't relate to discovering trending topics. Tracking user engagement metrics is essential for measuring the effectiveness of your content, but it also does not assist in finding trending topics to share.