What is the main purpose of engaging with followers through comments on LinkedIn?

Engaging with followers through comments on LinkedIn primarily serves to build relationships and foster a sense of community. This platform emphasizes professional networking, and effective engagement helps to humanize brands and individuals alike. By responding to comments, sharing insights, and initiating conversations, brands can create an interactive and inviting atmosphere which encourages followers to participate actively. This kind of interaction not only strengthens existing connections but also invites potential followers to feel more connected and comfortable with the brand, leading to long-term loyalty and engagement.

In contrast, advertising new products directly may not resonate with the LinkedIn audience in a genuine way, which often prefers authentic interactions over straightforward marketing tactics. Increasing the number of followers can be a positive side effect of effective engagement, but it should not be the primary goal. Similarly, trying to close sales immediately through comments does not align with LinkedIn's focus on building professional relationships, as this approach may turn potential followers away rather than draw them in.