What is the objective of the "Brand Awareness" campaign type on LinkedIn?

The objective of the "Brand Awareness" campaign type on LinkedIn is specifically to increase overall awareness of a brand. This type of campaign is designed to reach a broad audience, ensuring that more people see and recognize the brand. It focuses on getting the brand’s name and message in front of potential customers, without necessarily driving immediate actions or conversions, such as leads or sales. The primary goal is to embed the brand in the minds of the audience, creating familiarity and trust, which can lead to stronger relationships and brand loyalty over time.

Increasing user engagement on company profiles, gathering user feedback on products, or decreasing advertising costs are not the core objectives of a Brand Awareness campaign. Such campaigns are about establishing a brand presence and making sure that it stands out in a competitive market, ultimately paving the way for future marketing strategies that may focus on engagement and conversion.