What is the primary goal of using Website Retargeting on LinkedIn?

The primary goal of using Website Retargeting on LinkedIn is to remind users of products they viewed. This marketing strategy allows businesses to reach out to individuals who have previously engaged with their website. By displaying targeted ads to these users as they browse LinkedIn, companies can effectively reinforce their brand presence and encourage potential customers to revisit their website and possibly make a purchase.

Website Retargeting works by utilizing tracking pixels placed on a business's site, which identify users who have shown interest in specific products or services. This leads to a more personalized advertising experience, ultimately increasing the likelihood of conversion as the ads remind users of items they have already considered. Consideration and reminder are crucial parts of the buyer's journey, especially in e-commerce, where customers may take time before finalizing their purchases.

Other options, while relevant to overall marketing efforts, do not capture the key function of retargeting, which specifically aims to re-engage users based on their previous interactions with a website.