What is the purpose of LinkedIn's Lead Gen Forms?

LinkedIn's Lead Gen Forms are specifically designed to facilitate the process of collecting contact information directly from potential leads without them needing to leave the platform. This tool enables businesses to create a streamlined experience for users, allowing them to express interest in services or products and submit their contact details easily. The information gathered through these forms can include names, email addresses, phone numbers, and any other relevant details that the advertiser might need for follow-up or nurturing leads into customers.

This functionality is particularly valuable for marketers aiming to drive lead generation campaigns because it reduces friction in the sign-up or inquiry process, increasing the likelihood that users will complete the form. It effectively enhances the potential for conversion by providing a seamless way for potential clients to engage with brands directly from their LinkedIn experience. Options focusing on job listings, company profiles, or event pages do not specifically address the targeted goal of capturing lead information, which is central to the purpose of Lead Gen Forms.