What is the recommended character limit for a LinkedIn ad headline?

The recommended character limit for a LinkedIn ad headline is 70 characters. This length strikes a balance between being concise and providing enough space to convey a clear, engaging message. A headline up to 70 characters allows advertisers to create a compelling and informative statement that captures the attention of their target audience while still adhering to the platform's best practices for readability and impact.

Longer headlines may risk losing the audience's interest or may not fit within the visible space, especially on mobile devices where screen real estate is limited. Staying within this recommended limit helps ensure that the headline is fully visible to users, maximizing the potential for engagement and click-through rates.