What is the recommended method for tracking conversions on LinkedIn?

The recommended method for tracking conversions on LinkedIn is through the Insight Tag. This is a piece of code that you add to your website, which allows you to gather data about visitors who come to your site after interacting with your LinkedIn ads. The Insight Tag enables you to measure actions taken on your website as a result of your LinkedIn campaigns, such as form submissions, purchases, or downloads.

The Insight Tag not only tracks conversions but also provides valuable insights into audience demographics and behavior, which can help optimize your advertising efforts. Using this tool enables advertisers to analyze the return on investment (ROI) of their LinkedIn ads effectively and make data-driven decisions for future campaigns.

In contrast, while Google Analytics is a powerful web analytics tool that can track user behavior across different platforms, it does not specifically attribute conversions back to LinkedIn campaigns unless integrated with the appropriate tagging and setup. Similarly, a Web Tracking Code and URL parameters can be useful for general tracking and metrics but are not specifically designed to integrate seamlessly with LinkedIn’s advertising ecosystem for conversion tracking.