What kind of posts tend to perform best on LinkedIn?

The reason that informative articles, visual posts, and industry news updates tend to perform best on LinkedIn is that the platform is primarily a professional network where users seek valuable insights and knowledge that can contribute to their careers and business understanding. Content that informs or educates resonates deeply with LinkedIn's audience, which is made up of professionals, decision-makers, and industry leaders who are interested in developing their skills and staying updated on trends in their fields.

Visual posts, such as infographics or videos, leverage the platform's ability to engage users more effectively than text alone, increasing shares and interactions. Informative articles allow users to dive deep into topics relevant to their industries and foster thoughtful discussions through comments. Industry news updates keep professionals abreast of changes and developments that may impact their work or organizational strategies.

While personal anecdotes and humor can engage certain audiences, they may not align with the professional tone that many LinkedIn users expect. Similarly, short status updates may not provide sufficient value to encourage meaningful engagement. Promotional content might poorly impact a brand’s reputation if overused, as users generally look for insight rather than direct sales pitches. Thus, the combination of informative, visual, and timely content caters directly to the needs and interests of LinkedIn’s user base