What LinkedIn Page privileges are necessary to run your ads?

To successfully run ads on LinkedIn, having Designated Admin access and/or Sponsored Content posting access is essential. This level of access grants the user the necessary permissions to create and manage ad campaigns effectively on behalf of a LinkedIn Page.

Designated Admin access allows for comprehensive management capabilities, including the ability to view insights, modify the page, and interact with followers—key actions that support effective advertising strategies. Sponsored Content posting access specifically enables the user to create and manage sponsored content, which is a critical component of LinkedIn advertising campaigns.

This requirement is designed to ensure that only authorized individuals can handle sensitive advertising operations, protecting the integrity of the Page and the effectiveness of its marketing efforts. In contrast, other types of access, such as Advertising Access Only or Standard User Access, do not encompass the full range of capabilities necessary to create, manage, and analyze ad performance.