What metric should Tomas focus on for determining the success of his follower ad campaign?

Focusing on Cost Per Result is crucial for Tomas when assessing the success of his follower ad campaign because this metric directly measures the efficiency and effectiveness of the campaign in achieving its primary goal. In the context of a follower ad campaign, the desired result is usually to gain new followers or connections.

By analyzing the Cost Per Result, Tomas can determine how much he is spending for each new follower acquired through the campaign. This allows him to evaluate the return on investment and identify whether the campaign is cost-effective. A lower Cost Per Result indicates a successful campaign that is attracting followers at a reasonable cost, while a higher cost may signal that adjustments are needed in targeting, creative messaging, or budgeting.

In contrast, other metrics, such as impressions or click-through rates, measure different aspects of ad performance. Impressions show how many times the ad was displayed, but do not reflect user engagement or conversion. Click-through rate indicates how many people clicked the ad but does not necessarily translate into new followers. Lastly, engagement rate measures interactions with the ad content but might not provide a complete picture of how many followers were gained relative to the cost incurred. Thus, concentrating on Cost Per Result is the most insightful metric for Tomas to evaluate the success of his follower ad campaign