What role do images play in LinkedIn ads?

Images play a significant role in LinkedIn ads as they are a vital component that can greatly enhance engagement with the audience. While there might be some ad formats where images could be seen as optional, incorporating relevant and high-quality visuals can attract attention, convey messages more effectively, and improve the overall performance of the advertisement. Engaging images can help to illustrate the value proposition of what is being advertised, making it more appealing to potential customers. By utilizing images strategically, advertisers increase the likelihood of capturing interest and prompting action from viewers, thereby improving the effectiveness of their campaigns.

The other options do not accurately reflect the role of images in LinkedIn ads: images are indeed allowed and can be instrumental for engagement; they are not universally mandatory across all ad formats; and while images can be used in profile postings, their primary value in this context is within ads to drive engagement and visibility.