What should Ahmed do when his target audience is too narrow?

When the target audience is considered too narrow, targeting by "Or" is the most effective approach. This method broadens the audience by allowing the inclusion of multiple characteristics or criteria. In this context, it means that Ahmed can reach people who meet at least one of several targeting criteria instead of requiring them to meet all specified criteria at once, which can result in a very limited audience.

For instance, if Ahmed is targeting professionals with specific skills or job titles and finds that the audience size is too small, he could expand his targeting parameters to include individuals who possess any of the desired skills or roles. This flexibility often helps increase the reach of the campaign and allows for a more substantial pool of potential customers without compromising the relevance of the audience.

The other options do not effectively address the issue of an overly narrow target audience. Continuing with the same targeting would not yield any new insights or improvements in audience reach. Targeting by "And" would likely make the audience even more narrow, as it requires individuals to meet multiple conditions simultaneously. Excluding certain skills could further reduce the audience size instead of expanding it, which is counterproductive when dealing with limited reach. Thus, targeting by "Or" serves as a strategic solution for broadening Ahmed's target audience