What should be done to maintain high engagement in ad campaigns?

To maintain high engagement in ad campaigns, updating ads regularly is critical. This practice helps keep content fresh and relevant, catering to changing audience preferences and market trends. Regular updates can include refreshing visuals, changing copy, or introducing new offers, which helps capture the audience's attention and encourages interaction. Stale content can lead to ad fatigue, where the audience becomes less responsive to the same message over time. By frequently updating ads, marketers can ensure they remain engaging and aligned with their audience's interests and behaviors.

In contrast, using generic content may fail to resonate with specific target audiences, a low budget could limit the reach and effectiveness of the ads, and limiting the target audience could reduce the overall engagement potential by excluding potential customers who may be interested in the product or service.