What should Peter do to target the buying committee of a select group of companies?

To effectively target the buying committee of a select group of companies, combining a target company list with criteria such as Job Function and Job Seniority is the most strategic approach. This method allows for a more granular targeting strategy, ensuring that marketing efforts reach the individuals within the company who hold decision-making power or influence over the purchasing process.

By leveraging a well-defined target company list, Peter can focus on organizations that align with his ideal customer profile, making it more likely that his messaging resonates with them. Additionally, incorporating Job Function helps to identify specific roles and responsibilities within the buying committee, allowing for tailored communication that speaks to their unique challenges and interests. Job Seniority further refines this targeting, enabling Peter to reach individuals at the appropriate level of influence, such as decision-makers or stakeholders involved in procurement.

This comprehensive approach optimizes marketing resources and increases the chances of engagement with the right audience within those selected companies, ultimately supporting efforts to drive conversions and align with the buying committee's needs.

In contrast, relying solely on Job Function or company size limits the effectiveness of the targeting, as these factors don't alone account for the specific dynamics of an organization’s decision-making process. Focusing on direct messages without a targeted approach could result in unengaged recipients