What targeting method should Sofia use to find new audiences similar to her existing customers?

Using Lookalike Audiences is an effective targeting method for finding new audiences that resemble existing customers. This approach allows marketers to leverage the characteristics and behaviors of their current customer base to identify and reach potential new customers who share similar traits. By analyzing the data of current customers, such as demographics, interests, and online behaviors, Lookalike Audiences help ensure that the marketing efforts are directed toward individuals who are more likely to be interested in the product or service being offered.

The other methods, while useful in different contexts, do not specifically aim at finding similar audiences. Interest Targeting focuses on reaching users based on specific interests they have shown, but it does not guarantee that the audience will resemble existing customers. Behavioral Targeting looks at users' past actions and behaviors but may not connect those behaviors to shared characteristics with current customers. Keyword Targeting targets users based on the search terms they use, which can be broad and not tailored to the specific traits of existing customers. Thus, Lookalike Audiences are indeed the most precise method for Sofia's goal of expanding her reach to new yet similar consumers.