What type of ad is specifically designed for lead generation on LinkedIn?

Lead Gen Forms are specifically designed for lead generation on LinkedIn because they allow users to capture valuable information from potential customers directly within the platform. When users click on a call-to-action button, they are presented with a pre-filled form that includes their LinkedIn profile information, making it easy for them to share their details without needing to manually enter data. This seamless experience increases the likelihood of users submitting their information, thereby enhancing the effectiveness of lead generation campaigns.

The core purpose of Lead Gen Forms is to streamline the process of collecting leads, facilitating a smooth transition from interest to inquiry. This ad format is particularly beneficial for businesses that want to convert viewers into leads with minimal friction, leveraging LinkedIn's network to access a professional audience.

In contrast, other ad types such as Text Ads, Message Ads, and Video Ads play different roles within a marketing strategy. Text Ads are straightforward and meant for brand awareness rather than direct lead capture. Message Ads facilitate direct communication but may not include a built-in lead capture form, while Video Ads focus on engagement through content rather than lead generation. Each of these options serves its unique purpose but does not specifically address lead generation in the same automated manner that Lead Gen Forms do.