What type of advertising would best suit a B2B company looking to increase brand visibility?

Event Ads on LinkedIn are particularly suited for a B2B company aiming to increase brand visibility because LinkedIn is a professional networking platform primarily used by businesses and professionals. Through Event Ads, a company can promote its events—whether they be webinars, conferences, or workshops—directly to a highly targeted audience of industry professionals. This allows for engagement with a demographic that is likely to be interested in the company's offerings, thereby enhancing brand visibility within a relevant context.

In addition, LinkedIn's robust targeting capabilities enable businesses to reach specific industries, job titles, and companies, making it easier to connect with potential clients and partners. The professional nature of the platform means that the audience is already in a mindset that's conducive to business-related discussions and opportunities, which is ideal for a B2B brand focusing on visibility in its sector.

Other options such as direct mail campaigns, Instagram sponsorships, or influencer marketing on Twitter may not align as well with the professional context and audience specificity required for B2B marketing goals.