What’s the primary goal of remarketing ads on LinkedIn?

The primary goal of remarketing ads on LinkedIn is to re-engage users who have previously interacted with your brand. This strategy focuses on targeting individuals who have already shown interest in your products or services, such as by visiting your website or engaging with your content. By reminding these users of your brand and encouraging them to take further action, remarketing ads can effectively nurture leads and facilitate conversions.

In the context of LinkedIn’s audience, utilizing remarketing helps to maintain your brand's visibility with users who are already familiar with it, increasing the chances of converting their interest into tangible results such as website visits, downloads, or inquiries. This targeted approach is designed to capitalize on existing interest, making it a highly efficient advertising strategy.