When does a Matched Audiences campaign start serving ads?

The correct answer revolves around the processing time required for Matched Audiences. When you create a Matched Audience on LinkedIn, it doesn't start serving ads immediately. Instead, it necessitates a processing period to analyze and establish the audience based on the data you've provided. This processing can take up to 48 hours, which is crucial for ensuring that the audience is accurately defined and ready for targeted advertising. During this time, LinkedIn collects the necessary data points to allow advertisers to reach their desired audience effectively.

Understanding this time frame helps advertisers plan their campaigns more effectively by recognizing when to expect their ads to start delivering to the chosen audience. Knowing that immediate results are not possible also allows marketers to be more strategic and patient in their advertising efforts on the platform.