When optimizing your targeting strategy, what are the two key elements you should think of?

The chosen answer emphasizes two crucial aspects of a targeting strategy: reach and relevance.

Reach is about the size of your audience and the potential number of people who will see your ads or content. A broad reach can help ensure that your message gets in front of many individuals, but simply reaching a large number of people is not enough if those individuals are not likely to be interested in your product or service.

Relevance, on the other hand, focuses on how closely aligned your targeting criteria are with the interests, needs, and behaviors of your desired audience. A deeply relevant ad will resonate better with those who see it, leading to improved engagement and conversion rates. The combination of these two elements ensures that while your content is reaching a wide audience, it also appeals specifically to those who are more likely to engage with it, thereby making your marketing efforts more effective and efficient.

In the context of targeting strategy optimization, this balance of reach and relevance is critical. A strategy that only considers reach may lead to wasted ad spend on uninterested audiences, while one that only looks at relevance may restrict your audience size unnecessarily. Thus, achieving the right mix of both is essential for maximizing the effectiveness of your campaigns.