When setting up targeting, is it recommended that you use Job Seniority and Years of Experience instead of age?

Utilizing Job Seniority and Years of Experience for targeting on LinkedIn is indeed recommended over using age for several reasons. First, LinkedIn is primarily a professional networking site where users are focused on their careers, roles, and industries. Job Seniority allows advertisers to reach individuals based on their position within an organization, which means targeting becomes more relevant to the professional context. For example, if you're promoting a leadership training program, targeting senior-level professionals makes more sense than focusing on age demographics.

Years of Experience similarly provide insights into an individual’s professional journey and expertise. This metric helps in identifying individuals who are likely to be more serious decision-makers or influencers within their companies. By focusing on these professional qualifications, campaigns are more likely to resonate with the audience, leading to better engagement and conversion rates.

In contrast, targeting based on age alone does not effectively account for an individual's professional behavior or the specific needs associated with different career stages. Age does not necessarily correlate with job roles or responsibilities, which is critical when delivering targeted messages in a business context. Thus, for achieving precise targeting aligned with professional objectives, using Job Seniority and Years of Experience is strongly encouraged.