Which ad format is ideal for encouraging followers to complete a form?

Lead Gen Ads are specifically designed to streamline the process of gathering user information. This ad format allows advertisers to create a form directly within the ad itself, enabling users to submit their contact details without needing to navigate away from LinkedIn. This is particularly advantageous for businesses looking to generate leads quickly and efficiently, as it reduces friction and increases the likelihood that users will complete the form.

In contrast, other ad formats such as Sponsored Content or Text Ads typically direct users to external landing pages or websites, which can lead to higher drop-off rates since there are more steps involved in the process. Video Ads can inform and engage an audience effectively but do not inherently include a built-in mechanism for form submission. As a result, Lead Gen Ads stand out as the most effective choice for encouraging followers to complete a form directly within the LinkedIn platform.