Which ad format would you use if you wanted to deliver a direct personalized message?

Using a Message Ad is the most effective way to deliver a direct personalized message. This ad format allows marketers to send personalized messages directly to LinkedIn members' inboxes, creating a more personal interaction. Message Ads are designed to resemble a one-on-one conversation, making it easier to engage the audience on a more intimate level. This format is particularly effective for generating leads or encouraging immediate actions, as it allows for customized content tailored to the recipient’s interests or needs.

In contrast, Text Ads, Image Ads, and Video Ads serve broader marketing purposes and are less direct. Text Ads are generally brief and may not convey detailed personalized messages; they are often used for brand awareness. Image Ads and Video Ads are visually engaging but typically reach a wider audience without the personalized touch that Message Ads provide, making them less effective for delivering tailored communications.