Which ad type allows for multiple unique call-to-action buttons?

The Conversation Ad is designed to facilitate a more interactive experience for the user. It allows advertisers to create a personalized messaging experience directly within LinkedIn's messaging platform. One of the standout features of this ad type is its ability to include multiple unique call-to-action buttons, enabling businesses to guide users through various paths based on their interests and responses. This flexibility is particularly valuable in engaging potential leads, as it allows for tailored interactions that can lead to higher conversion rates.

In contrast, Single Image Ads, Carousel Image Ads, and Video Ads typically feature a singular call-to-action button, making them less versatile when it comes to directing user interactions. Therefore, the ability to incorporate multiple call-to-action buttons makes the Conversation Ad distinct and effective in encouraging deeper engagement with the target audience.